072: The Alchemy of Turning Lead Into Gold, With Steve Rodgers


The Sex, Money, and Food Podcast


Turning a seemingly negative situation into a positive one is a definite skill and an alchemy of sorts. Our guest for today’s show is a master at finding the good in every experience; he has learned how to turn lead into gold! And he’s built a business helping others do the same.


On this episode of the Sex, Money and Food podcast, Steve Rodgers of Alchemy Advisors, joins us to talk about what ignited his business, how and why he transformed his body and how he continues to transform his mind and his clients’ on a consistent basis.
Steve Rodger, Sex Money and Food, Alexandra Harbushka

More About This Show


Steve Rodgers is a business and lifestyle consultant as well as the best-selling author of Lead Into Gold, which became a top seller on its first day in the marketplace! In 2015 he started his latest business, Alchemy Advisors. The business is so named as a tribute to Paul Coehlo’s The Alchemist, a book about finding what makes your soul sing, something he loves doing with his clients.


The catalyst for Alchemy Advisors came from what others would see as a tragic event: he was fired from the realty company he had been with for 15 years. In 2008 the real estate market crashed, and he was the CEO at the time. About a week before Christmas, they fired him. But he took it as a great gift and told himself:  “…they didn’t just fire a CEO, they birthed an entrepreneur.” That experience put him on a path to self-exploration, higher purpose, and entrepreneurship – which ultimately led to Alchemy Advisors.


Steve believes every single thing happens for a reason and that we are empowered to have choices and change the direction of our lives if we choose to. At that moment and every moment since, he has chosen to.


And that includes his switch to being vegan! During his CEO days, his weight ballooned to  350 pounds at his highest. His motto was work hard, play hard. He’s always been an overachiever, and he overachieved in drinking as well. He made the decision to quit drinking 13 years ago, and in his first year with no alcohol, he dropped 50-60 pounds. Then hired a trainer and became even fitter.


With the start of Alchemy Advisors, he was laser-focused on becoming as fit as possible in every level and took his health even further. He saw a health and nutrition coach he has long admired, and that doctor recommended he go vegan based on Steve’s body’s particular needs.


At first, Steve resisted but eventually said yes and agreed to do it for 90 days. He promised himself he was going to be his number one client. He was going to show his other clients how to be in best possible health in every area: spiritual, physical, mental, emotional, financial. Though it was tough, he stuck with it and had tremendous results. Today Steve is half the man he once was at 175 pounds!


He’s also embraced the mental aspect of his life and become an example for his clients by doing things that scare him. He got into martial arts, despite being one of the oldest in many of his classes, and he also went skydiving with his daughter!


Today he explores his fears on a regular basis. He says wherever any of us have the biggest fears in our lives; that is where we need to go the most. On this show, he encourages everyone to embrace and make friends with their biggest fears. And when you feel resistance or fear just know that is your soul’s GPS signal for where you really want to go!


Also on this episode, Steve explains what his 4 B’s scoring system is that helps him stay on point in every area of his and the simple way you can do the same. This is a fun, insightful and encouraging edition of the Sex, Money, and Food podcast!



Tweetable: “Resistance is the price you pay for the dream you say you want.” ~Steve Rodgers


Steve Rodgers, Sex Money and Food, Alexandra Harbushka


Steve Answers the Questions


Q: Rank the following in order: sex, money, food.

A: Depending on the month, week or year, I’d have different responses! At this moment I’d rank them food, money, and sex. And next week it’ll probably go back to sex, food, and money! That’s where I am, and those are my rankings.


Q: There is nothing better in life than…

A: right now then seeing my wife with my daughter who just had a baby six weeks ago. It’s really special to see that! I love being a grandfather; it’s such a cool experience.


Q: What is your ultimate pleasure in life?

A: Traveling with my wife and experiencing different parts of the world, and also being on some mission of purpose besides just traveling.

Steve Rodgers, Sex Money and Food, Alexandra Harbushka (3)

Q: What does alchemy smell like to you?

A: Great question! It smells like a great incense of frankincense with another vanilla candle burning in the background.


Q: What is a circumstance you went through that has allowed you to grow and learn and made you who you are today?

A: One of the big things was I got fired from Prudential California Realty after being there 15 years. In 2008 the real estate market crashed down, I was the CEO of that company at the time. Part of my job was to close and consolidate. I closed 40-50 real estate offices in 18 months. A week before Christmas and they fired me. I took it as a great gift and said they didn’t just fire a CEO; they birthed an entrepreneur. I decided to build my own real estate company.


Q: What book are you reading?

A: Ego Alchemy, Matilda Faltyn. She explores the power of how the ego is our lead, and how you are getting to the gold of your soul. The other book I’m reading is by the man who runs Mind Valley, it’s called The Code of The Extraordinary Mind. His name is Vishen Lakhiana.


Sex Money and Food, Alexandra Harbushka, Joy Balma

Resources From This Episode


Alexandra Harbushka
Alexandra Harbushka
About me

I am an entrepreneur, a daughter, and a lover. My life passion is to help women discover the secrets to having all three of life’s essentials: sex, money, and food. I bring my international experience and corporate success together to help other women thrive as a Real World Woman.


Steve Rodgers
Reply September 7, 2016

You are an awesome podcast and video hostess! So enjoyed being on your show as you make it fun, informative and divers! Look forward to seeing you continue forward with great success!

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