083: What To Do When You’re Starting Over, With Cynthia Trevino
The Sex, Money, and Food Podcast
Getting What you want with Cynthia Trevino…
If you want to get that next promotion or start your own business today’s guest has words of wisdom for you! Cynthia Trevino helps employees and entrepreneurs – especially women – get what they want out of their jobs, businesses and finances.
On this edition of The Sex, Money and Food podcast, Cynthia and I talk about what she specifically recommends when starting over, why she became a vegetarian and how she met her soulmate in her 40s.
More About This Show
Cynthia is a speaker, an author and a small business marketing expert and trainer. In 2001, after working in the corporate sector, she co-founded Resonnect. She is also a contributor to the book, The Rock Star Success Stories. She’s also a firm believer that we as women can indeed have it all, from our soul mates (she met hers in her 40s) to our careers to our health and happiness.
We cover a gamut of topics today but one I wanted to highlight and share with you is her advice on what to do when you are starting over, whether you are in a career or running your own business.
First, you must have clarity about who you are serving; it’s important for you to know your perfect customer. Whether you are the boss/entrepreneur or an employee, you must know the details of your clients.
You need to be able to answer questions like: Who are they as a complete person? What are they ready for? What are they tired of? It’s about being super focused, and going beyond marketing demographics like saying you are customers are women aged 25 to 40.
You also need to know who you serve best and who gets the best results from your programs, trainings, etc. Once you have that nailed down, then replay your best successes and think about the elements of it. Capture the words the clients use, and then use their language in all of your content and conversations.
And the next step is to key in on top 5 core problems your client is facing. In your marketing and your conversations, talk about the problems your client wants to solve. Consistently address those pain points and then talk about the outcomes they can expect by working with you. You’ll need to know what their dreams are for this step.
On this episode of Sex, Money, and Food, we also get into one of her biggest passions: gender balance, financial equality for women, and why it’s ridiculous that women are constantly asked how they do it all when men never are!
We also talk about food, one of her weight loss secrets, and how she met her soulmate in her 40s…and we have a lot of fun in the process! Join us to hear that and more on this edition of Sex, Money, And Food with Cynthia Trevino.
Tweetable: “We need gender balance .” ~Cynthia Trevino
Cynthia Answers the Questions
Q: Rank the following in order: sex, money, food.
A: #1 is food/wine because I’m a total wine lover so food, sex than money.
Q: There is nothing better in life than…
A: a quiet weekend with my husband when I don’t have to travel, I don’t have a deliverable, and I don’t have to write anything, and there’s nothing going on!
Q: What is your ultimate pleasure in life?
A: traveling with someone I love to visit people I love.
Q: What does starting over smell like to you?
A: Starting over smells like sage. Sage is a herb, it’s not sweet. It blends with a lot of things, it says to me adventure! In the beginning, it’s exciting, but you don’t know if it’s going to be bitter or sweet. It’s green, fresh and it’s unknown – you’re not sure how it’s going to end up!
Q: What is a mistake or a circumstance you went through regarding sex, money and food that is has allowed you grow and learn from. Or is there something that you would say…I will never do that again!
A: For me it was finding my soul mate. I was in corporate, and I had left San Diego for the East Coast which is so different! Downtown San Diego was so simple compared to New Jersey and New York City. There was a lot of commuting, travel to support branch offices over the country.
I realized I hadn’t had a date in a couple of years. I had friends but I said there’s something wrong here – I need a life! I felt like I wanted a personal life, I wanted someone to come home to. This was before Match.com and internet dating, so I got out the New York Times and started going to singles events, joined a bicycling club.
I changed my life, so I wasn’t traveling so much. I didn’t have mentors to guide me, so I went to Barnes & Noble and tried to find books on getting married over 35. I found two, read them cover to cover and followed them blindly. It took about two years, and I went through a lot of frogs!
But I noticed someone I work with and realized he was more interesting than anyone else I was meeting on my dates. So I started talking to him more and it took a few months – he was clueless and just thought we were coworkers! – to reel in his thinking!
Q: What book are you reading?
A: The Happiness Project, by Gretchen Rubin. She is a New York Times best-seller, and she decided to just make herself happier. It’s her yearlong process. I really love it.
Another book I love is by Mika Brzezinski, she wrote the best-seller Know Your Value and I am reading her second and newest book, Grow Your Value. She tells true and honest stories about being a reporter, being in local television and how she would accept whatever her male bosses would tell her. She interviews all the way up to the female CEO of Pepsi-Cola. It’s about being compensated and be respected for the value you bring to an organization.
Resources From This Episode
- Cynthia Trevino’s website
- Cynthia Trevino on Twitter
- Cynthia Trevino on Facebook
- 7 Critical Mistakes Women Entrepreneurs Make That Keep Them From Earning The Money They Deserve
- The Happiness Project, by Gretchen Rubin
- Grow Your Value, by Mica Brzezinski
- Subscribe to the Sex, Money and Food Podcast on iTunes
- Get your free audiobook at Audible